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There was by no means a conflict between long-format and short-format creators: Ashish Chanchlani

MUMBAI:Ashish Chanchlani, who’s one among India’s largest YouTubers, just lately shared his views on the conflict between long-format and short-format content material.

He mentioned that he too began off as a short-form creator and later diversified into long-format content material.

The YouTuber, who’s a part of the streaming present ‘Playground’, advised IANS: “To start with, there isn’t any conflict between long-format creators and short-format creators. Having mentioned that, I really feel that the magic of long-format content material is right here to remain. I too began off as a short-format creator when the idea of reels did not even exist. Finally, we explored and diversified into the zone of long-format content material.”

Ashish does really feel that the viewers’s consideration span has taken a success, stating that they’ve their very own methods and preferences to look at content material.

He mentioned: “Sure, I agree that the eye span is reducing, however then the audiences alter themselves in response to the content material. They know that it is a reel in order that they make investments their consideration span in response to the size of the content material, however once they go to look at a film in a theatre, they go together with the mindset of investing two hours of their lives to a selected movie.”

‘Playground’ is offered for streaming on Amazon miniTV.



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