Smartisan founder Luo Yonghao apologises for fake Pierre Cardin wool jumpers sold on his live stream
- Tech entrepreneur promises to pay customers back after wool jumpers sold through one of his live streams were found to be fake
- Luo says his company checked suppliers’ qualifications before the sale, but suspects them of forging documents and deliberately committing fraud

Chinese tech founder and live-streamer Luo Yonghao has apologised for selling Pierre Cardin branded wool jumpers in a live stream in November, after the jumpers were found to be fake.
His company sent five returned jumpers for testing at two different facilities: one report has shown that the jumpers are not made of wool, while the results from the other facility are still pending but Luo said that this was “no longer important”.
In the video statement, Luo said that his company had checked the suppliers’ certificates, brand authorisation and legal distribution documents before agreeing to cooperate with them. But his team now suspects that the suppliers forged documents and produced counterfeit goods, deliberately committing fraud, he said.
“Despite following all the proper procedures, there were still problems with the product, which makes us feel extremely sorry and guilty,” he said in the statement, adding that his team would immediately report the suppliers to authorities.
According to the agreement, suppliers are obliged to bear the cost of compensation if they are caught supplying counterfeit or defective products.