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Smartisan founder Luo Yonghao apologises for fake Pierre Cardin wool jumpers sold on his live stream

  • Tech entrepreneur promises to pay customers back after wool jumpers sold through one of his live streams were found to be fake
  • Luo says his company checked suppliers’ qualifications before the sale, but suspects them of forging documents and deliberately committing fraud

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Luo Yonghao, the indebted founder of smartphone brand Smartisan, apologised in a video after jumpers he sold in a live stream turned out to be fake. Screengrab: Weibo
Minghe Huin Beijing

Chinese tech founder and live-streamer Luo Yonghao has apologised for selling Pierre Cardin branded wool jumpers in a live stream in November, after the jumpers were found to be fake.

Luo, the indebted founder of smartphone brand Smartisan who has become a celebrity live-streamer, said in a video statement on Douyin – the Chinese version of short video app TikTok – on Tuesday that the jumpers were sold via a live stream he hosted on November 28. Several customers contacted his company with suspicions that the jumpers, which were sold for 79.90 yuan (US$12.20) each, were fake goods that were not made of genuine wool.

His company sent five returned jumpers for testing at two different facilities: one report has shown that the jumpers are not made of wool, while the results from the other facility are still pending but Luo said that this was “no longer important”.

In the video statement, Luo said that his company had checked the suppliers’ certificates, brand authorisation and legal distribution documents before agreeing to cooperate with them. But his team now suspects that the suppliers forged documents and produced counterfeit goods, deliberately committing fraud, he said.

“Despite following all the proper procedures, there were still problems with the product, which makes us feel extremely sorry and guilty,” he said in the statement, adding that his team would immediately report the suppliers to authorities.

According to the agreement, suppliers are obliged to bear the cost of compensation if they are caught supplying counterfeit or defective products.

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