Mixue Ice Cream & Tea

New Business

Foreign ice cream is no longer cool in China. Here’s why that matters

For years, Feng Hui, an operations manager living in Guangzhou, made a tradition of taking her daughter Claire to celebrate…

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New Business

How to make it in America: the pressures and pitfalls for Chinese brands going global

When Leo Li Minguang walked into a Zara store for the first time in Japan in 2005, the 32-year-old treasurer…

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