Luckin Coffee

New Business

Luckin Coffee’s entry into Hong Kong a sign of mainland Chinese brands’ growing dominance

Mainland Chinese brands are ramping up their presence in Hong Kong, using the city to test the waters before foraying…

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New Business

Concocting a plan: Starbucks hires chief growth officer in China to reignite sales

Starbucks hired its first-ever chief growth officer in China, tasked with luring back young coffee drinkers as the US chain…

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New Business

Starbucks seeks ‘strategic partnership’ to find a perk in China amid brewing price war

The world’s largest coffee chain is seeking help in China to perk up its flatlining sales, as it finds its…

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Tech

China’s first AAA game Black Myth: Wukong has both fans and brands excited

Unlike other major Chinese titles, Black Myth is one of the first to spend years in development with much of…

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New Business

Chinese brands enter Olympics marketing ring, vying for gold on global stage

Tencent Marketing Insight has estimated 62 per cent of global television audiences will watch these Olympics, and data collected since…

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