Where money comes to grow: why Hong Kong leads the future of global finance

The Financial Services Development Council (FSDC) certainly has a great story to tell about what’s happening in Hong Kong, and it is now sharing that message with the widest possible audience through an innovative promotional campaign that reaffirms the city’s standing as a pre-eminent international financial centre.

A series of four sharp and stylish short-form videos on the theme of “Where Money Comes to Grow” spotlights Hong Kong’s unparalleled strengths in meeting the diverse needs of investors, entrepreneurs, institutions and other practitioners.

It also makes clear how Hong Kong’s key advantages, ranging from an open economy and liquid capital markets to a robust legal framework and excellent connectivity, can facilitate deal-making, wealth preservation and the search for new opportunities.

The videos use a narrative device, with an actor personifying “Money” – the sharp and witty protagonist of the series – who represents “Capital” and extols the benefits of Hong Kong as the ideal home for growing wealth.

The series makes it possible to touch on the many different aspects of what the city has to offer, not just as a specialised financial ecosystem, but also as a magnet for global talent and a great place to work and enjoy a lifestyle like no other.

“Hong Kong shapes capital flows in ways no other financial centres can,” says Benjamin Hung, chairman of the FSDC, which was established to map out the strategic direction for the financial services sector in collaboration with key industry players.