HEYTEA

New Business

Beyond factories: how China’s trendy brands turn local success into global influence

With their domestic profits narrowing and production capacity expanding, China’s firms are continuing to widen their overseas footprints in search…

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New Business

Foreign ice cream is no longer cool in China. Here’s why that matters

For years, Feng Hui, an operations manager living in Guangzhou, made a tradition of taking her daughter Claire to celebrate…

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New Business

How to make it in America: the pressures and pitfalls for Chinese brands going global

When Leo Li Minguang walked into a Zara store for the first time in Japan in 2005, the 32-year-old treasurer…

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New Business

Heytea snaps up Mong Kok space as mainland Chinese brands step up Hong Kong expansion

Mainland Chinese brands have been the most aggressive non-local entrants into the Hong Kong retail market so far this year,…

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New Business

Chinese brands enter Olympics marketing ring, vying for gold on global stage

Tencent Marketing Insight has estimated 62 per cent of global television audiences will watch these Olympics, and data collected since…

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New Business

Chinese ‘new-style’ tea hits Paris as Tencent-backed Heytea opens shop on eve of Olympics

Heytea, a Chinese brand backed by Tencent Holdings and Temasek, has opened its first pop-up store in Paris, marking the…

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