HEYTEA

New Business Jobs

Heytea snaps up Mong Kok space as mainland Chinese brands step up Hong Kong expansion

Mainland Chinese brands have been the most aggressive non-local entrants into the Hong Kong retail market so far this year,…

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New Business Jobs

Chinese brands enter Olympics marketing ring, vying for gold on global stage

Tencent Marketing Insight has estimated 62 per cent of global television audiences will watch these Olympics, and data collected since…

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New Business Jobs

Chinese ‘new-style’ tea hits Paris as Tencent-backed Heytea opens shop on eve of Olympics

Heytea, a Chinese brand backed by Tencent Holdings and Temasek, has opened its first pop-up store in Paris, marking the…

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