emotional value

New Business

Chinese toymaker Pop Mart targets wider audience with Playground magazine, grow IP

Chinese toymaker Pop Mart, maker of the popular Labubu monster dolls, launched the second edition of its pop culture magazine…

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New Business

China’s hottest new show is a Sichuan-dialect micro drama set in the 1980s

The low-budget, Sichuan-dialect micro drama My Sweet Home has become an unlikely smash hit in China, racking up over 1…

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