Daxue Consulting

New Business

‘Old money’ look is hot in China as nouveau riche glitz gets the cold shoulder amid slump

Not many parts of China’s economy have been able to withstand the post-pandemic slump. The housing market remains in the…

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New Business

Chinese brands enter Olympics marketing ring, vying for gold on global stage

Tencent Marketing Insight has estimated 62 per cent of global television audiences will watch these Olympics, and data collected since…

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