Black Myth: Wukong

New Business

Concocting a plan: Starbucks hires chief growth officer in China to reignite sales

Starbucks hired its first-ever chief growth officer in China, tasked with luring back young coffee drinkers as the US chain…

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New Business

NetEase cuts jobs in Shenzhen as first-person shooting game ‘underperforms’

NetEase, China’s second-largest video gaming company, has cut an undisclosed number of jobs involved in an “underperforming” project that will…

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New Business

China approves 117 video games in August, the most in 2024, amid Black Myth: Wukong mania

The NPPA has licensed a total of 850 domestic titles in the first eight months of this year, compared with…

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New Business

Black Myth: Wukong is a good omen for some, but small Chinese game developers see obstacles

The response has been so enthusiastic that it has raised the hopes of China’s video gaming industry about the prospects…

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Tech

Tencent, NetEase rethink Japan investments after yielding few blockbuster video games

The previously unreported moves to cut back staff and spending in Japan follow years of investment in the world’s No…

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Tech

Genshin Impact creator miHoYo’s co-founder sees AI revolution upending video-gaming jobs

The first type is the top 0.0001 per cent of “most insightful geniuses with the deepest understanding and exceptional design…

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Tech

Opinion | Why China’s video gaming industry needs more titles like Black Myth: Wukong

China has long had an uneasy relationship with video games. On the one hand, the video gaming industry has been…

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Tech

No ‘feminist propaganda’? Censorship row hits Chinese game Black Myth: Wukong

But in the run up to the game’s release, video streamers reported receiving a document from co-publishers Hero Games warning…

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Tech

Black Myth: Wukong is increasing China’s appetite for AAA games, but next one could take years

The immense popularity of China’s first AAA title – an unofficial designation for games with large budgets and long development…

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Tech

Black Myth: Wukong’s popularity brings unexpected windfall, fame to low-profile developer

As Black Myth: Wukong took the global gaming community by storm, the low-profile studio behind China’s first AAA video game…

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