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Slick advertising, sports sponsorships help boost Chinese brands’ fortunes in Europe

Parisian Alexandre Martins still remembers Chinese electronics brand Xiaomi’s old stores in the French capital, where his parents and sister…

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New Business

Tencent Music to buy Ximalaya, an audio app used by 300 million users

Tencent Music Entertainment Group, China’s largest online music platform by user count, announced on Tuesday its acquisition of audio content…

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