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Nissan makes management modifications in Africa

  • Nissan Africa has introduced modifications in management geared toward unlocking the potential of the African market.
  • The brand new management construction  will take impact from  April 1, 2023,to drive the corporate’s mid-term plan.
  • Sherief Eldessouky has been appointed Managing Director of Nissan Africa changing Mike Whitfield.

Nissan Africa has introduced modifications in management geared toward unlocking the potential of the African market. The brand new management construction will take impact from April 1, 2023, to drive the corporate’s mid-term plan.

Sherief Eldessouky has been appointed Managing Director of Nissan Africa changing Mike Whitfield, who will now develop into the Group Strategic Advisor for Insurance policies, Political Affairs and Exterior Relations.

Eldessouky, who beforehand mixed the dual roles of being Nissan Egypt nation director and driving the transformation of Nissan Africa, has spent his life within the automotive business in a profession that has taken him from his native Egypt to Brazil, China, Korea, the USA and Uzbekistan, amongst others.

He joined Nissan in 2020 as head of the OEM’s automotive manufacturing operation in Egypt and was appointed nation director on the finish of that yr.

“Nissan is properly positioned on the continent, with an unimaginable legacy,” says Eldessouky.

“Our job as a administration staff has been to determine simply how we deliver extra wealth and worth to a area with promising automotive progress alternatives with its fee of 42 autos per 1000 in comparison with the worldwide common of 182.”

“I’m assured that with the staff we’ve in Africa and the assist that we get from our Nissan colleagues in the remainder of the world, we’ll obtain this.”

The place of Nation Director Nissan Egypt will likely be stuffed by Mohamed Samad, who will return to Cairo from Japan the place he was based mostly. Kabelo Rabotho stays nation director for Nissan South Africa.

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Maciej Klenkiewicz, presently Managing Director RBU Central Japanese Europe (CEE) will increase his present scope to incorporate Unbiased Markets Africa, benefiting from his earlier ASEAN importer administration expertise changing Cover Kuwayama who’s assuming a brand new place in Nissan’s international headquarters.

“These are thrilling instances for Nissan Africa,” says Joni Paiva who was lately appointed as Africa President. “We’ve got a really sturdy administration staff in place to drive the medium-term plan of ‘Let’s Construct’ and to ship the mobility options that Africa wants.”

The appointments are the most recent iterations in a raft of modifications and consolidations which have seen Nissan Africa take accountability for the North African territories of Algeria, Morocco and Tunisia final yr.

“These are clear alerts of the significance of Africa to Nissan globally via this new elevated concentrate on the continent” says Paiva.

Paiva may also proceed his present place as Divisional Vice President, overseeing Gross sales and Advertising and marketing, India.

Nissan’s market share in Africa is above 10 %. In Egypt, it’s practically 14 % and South Africa is under 10 % “however with a very good rating”.

The corporate has a business and industrial presence in South Africa, Nigeria, Kenya, Egypt and Ghana. The automotive producer has manufacturing services and vegetation in South Africa, Egypt and Nigeria via a hybrid construction of both full possession or partnerships. An meeting facility in Ghana is beneath improvement.




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