MrBeast allegedly enlists top PR expert Matthew Hiltzik to revamp image amid scandal

MrBeast is reportedly engaging a Crisis Management firm to help repair his public image following recent controversies.

In the latest twist in the content creation world, James “MrBeast” Donaldson is said to have enlisted the help of a Crisis Management team led by Matthew Hiltzik. 

This move comes amid serious allegations against him, including claims of hiring a registered sex offender and mistreating contestants in his videos.

Although the hiring of the Crisis Management team has yet to be officially confirmed, the news emerged just two days after a leaked email from the MrBeast team surfaced. 

The email revealed that Donaldson had initiated a thorough investigation into the allegations involving Ava Kris Tyler.

Recently, Ava Kris Tyler, a former member of the MrBeast team, was accused of grooming a minor. 

In response, an email from MrBeast stated: “Dear Team Beast. I wanted to update all of you on the recent concerns that have been raised online and in the press. As I mentioned in my tweet a couple of weeks ago, we’ve hired Quinn Emanual, a top-tier law firm, to do a full investigation of the Ava Tyson allegations.”

Just a few days later, Rosanna Pansino reported that the well-known YouTuber has engaged Matthew Hiltzik. Hiltzik, a prominent PR agent, has represented high-profile clients including Miramax, Hillary Clinton, Johnny Depp, and others.

Hiltzik specializes in crisis management, focusing on restoring the public image of celebrities and politicians.