Link tees off new era for Hong Kong’s oldest professional sporting event as title sponsor of the Hong Kong Golf Open

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Late November sees the return of the Hong Kong Open golf championship, one of Hong Kong’s most prestigious and iconic sporting events, with Link Asset Management Limited (Link) as the new title sponsor for the next three years.

The Link Hong Kong Open will be staged at the Hong Kong Golf Club in Fanling from November 21-24 and this year also marks the 135th anniversary of the Hong Kong Golf Club, and will see some of the world’s leading professional golfers compete for a prize purse of US$2million. 

To mark this special occasion, the 18 holes of the Hong Kong Open’s renowned composite course will be named after the 18 districts of Hong Kong for the first time to capture the imagination of the wider public and reflects the aim of making the sport of golf more accessible to local communities in the city.

Partnering with such a historic golf event like the Link Hong Kong Open makes for a perfect match and is a great opportunity to showcase Link’s brand as a Hong Kong headquartered real estate investment manager that has both deep ties to the local community as well as a regional platform that can embrace international opportunities.

By taking a look at the standard set of golf clubs in any professional player’s bag, we can draw on the various similarities and deeper meaning behind the choices and fine margins that lead to success and becoming a champion, both on the course and in your investment portfolio.

1.    The Driver: the iconic club that gets proceedings under way in any game represents the strength and power needed to gain the furthest distance and get as close to your intended target as possible. As with investing in real estate, you need a partner that can identify the right target while possessing the necessary drive and resource that can fuel the trajectory towards your goal.