Rising hip-hop star GloRilla is stepping into her “grown woman era” as the latest ambassador for Rihanna’s Fenty empire.
The Memphis rapper, known for her hit Tomorrow 2, shines in her first campaign spanning Fenty Beauty, Skin, Hair, and Savage x Fenty lingerie.
For GloRilla, this partnership is more than just a modeling gig—it’s a statement of self-growth and confidence. Speaking with Vogue, she reflected on her transformation from a tomboy to embracing her femininity at 25.
“I used to be a little tomboy, but I’m in my golden era now,” she said. “I just feel like I done stepped into myself, into my grown woman era.”
Her debut campaign images showcase her rocking the new Puff Cherries bra and pant set, paired with must-have Fenty products. She emphasized how comfortable and confident she felt throughout the shoot.
“I like shooting when I look real cute in everything I have on,” she shared. “I was comfortable in everything, so it was a good shoot.”
A dedicated fitness journey has further fueled her self-assurance.
“I’m real thick, so I looked good in everything,” she said. “And I’m comfortable with my body now because I’ve been in the gym.”
While Rihanna has yet to comment publicly on GloRilla’s ambassadorship, the superstar has previously shown support. A viral TikTok captured Rihanna rapping along to TGIF, proving she was already a fan.
GloRilla still remembers the moment she saw Rihanna vibing to her music.
“I couldn’t believe it. I just screamed,” she recalled. “I was like, ‘Ya’ll, Rihanna just posted me!’”
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