Red Bull founder and co-owner Dietrich Mateschitz has died aged 78


Last Updated: 22/10/22 10:48pm

Red Bull founder and co-owner Dietrich Mateschitz has died aged 78

Red Bull founder and owner Dietrich Mateschitz has died at the age of 78.

Mateschitz was an influential Austrian businessman who founded the energy drink company and then brought it to Formula 1 to huge success, winning four straight double world titles from 2010 to 2013.

His passing, which comes after a battle with a long illness, was confirmed just before qualifying at the United States GP, with a sombre Red Bull team seemingly told the news together in the paddock.

“It is really sad news,” said Sky Sports F1 pundit Martin Brundle. “He was a wonderful man for motorsport. He loved motorsport.

“He has been incredibly generous and incredibly good to motorsport and motorsport has been good to the Red Bull brand as well.

“He was a very lovely man, a very private man as well.

“He never wanted to be in the spotlight at all, he always wanted to be behind the scenes but wow, he has achieved a lot in his life.”

Mateschitz launched the Red Bull brand in 1984 and turned it into a world market leader among energy drinks before bringing success into the sporting world in the 21st century.

Red Bull entered Formula 1 with Sauber before buying the Jaguar team in 2004 and renaming it Red Bull Racing.

Mateschitz also notably acquired football clubs, with Austrian team Red Bull Salzburg, New York Red Bull (USA) and RB Leipzig (Germany) bought by Red Bull.

Red Bull have enjoyed success in all formats, particularly F1.

The team claimed their first victory in 2009 and their first titles a year later, as Sebastian Vettel claimed the drivers’ crown and Red Bull won the constructors’.

Red Bull went on to secure clean sweeps of the next three championships, and have remained one of F1’s top teams since. Max Verstappen ended a drivers’ crown drought in 2021, and claimed it again this season, and the team are likely to wrap up the constructors’ title at this weekend’s US GP.

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