Chinese SUV maker Jetour bets on localised product offerings to hasten go-global drive

“We are listening closely to user feedback through product experience,” Jetour said in a written reply to the Post. “We will deliver more than just cars [in overseas markets]”, adding that the company would bring premium services, as well as supply chains and lifestyle campaigns tailored for each market.

Jetour, which builds both petrol-powered and hybrid SUVs, had hosted a fan gathering on Saturday at the Liwa International Festival – an annual winter event in Abu Dhabi that attracts about 600,000 visitors – to support its business in the Middle East, where the firm offers market-specific features such as full-vehicle heat-insulated glass.

Jetour’s participation at the event underscored the company’s efforts to burnish its credentials as a major supplier of off-road vehicles to customers in the region. According to the firm, its vehicles developed for the Middle East also featured side-window sunshades, dual sun visors and enhanced cooling performance.