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Alphabet seeks dismissal of US antitrust lawsuit over Google’s on-line advertisements By Reuters

© Reuters. FILE PHOTO: The brand of Google LLC is seen on the Google Retailer Chelsea in New York Metropolis, U.S., January 20, 2023. REUTERS/Shannon Stapleton

By Diane Bartz

WASHINGTON (Reuters) -Google mother or father Alphabet (NASDAQ:) requested a U.S. federal decide on Monday to dismiss a Justice Division lawsuit alleging that the search large illegally abused its dominance of internet marketing.

The federal government, which filed the advert tech lawsuit in January together with eight states, had argued that Google must be compelled to promote its advert supervisor suite. Google has denied any wrongdoing.

“Within the greater than three years that it has been investigating Google’s advert tech enterprise, america has acquired greater than two million paperwork from Google and brought over thirty depositions of Google witnesses,” the corporate mentioned in a courtroom submitting late on Monday. “But plaintiffs stay unable to search out help for his or her claimed antitrust harms.”

Google argued that the case must be thrown out as a result of the federal government had erred in defining the internet marketing market and improperly excluded highly effective opponents comparable to Fb (NASDAQ:). It additionally mentioned that the federal government’s estimate of Google’s advert change as having “greater than 50%” of the market fell wanting the 70% wanted to allege market energy.

The corporate additionally mentioned the federal government was improper to claim that Google’s acquisitions of DoubleClick and AdMeld, each greater than 10 years in the past, harmed competitors. Antitrust enforcers authorised each transactions on the time.

Google urged a listening to to think about the movement to dismiss.

The case is being heard by U.S. Choose Leonie Brinkema within the Jap District of Virginia.

The Justice Division’s advert tech lawsuit follows a separate lawsuit filed in 2020, on the finish of the Trump administration, that accused Google of violating antitrust regulation to keep up its dominance in search. That case goes to trial in September.

The Biden administration has sought to toughen antitrust enforcement. Alongside the Google swimsuit, it additionally has a protracted checklist of merger challenges.


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