Canada’s RBC BlueBay partners with Endowus to expand asset manager’s Asia presence

RBC BlueBay Asset Management, a unit of the Royal Bank of Canada, has formed a partnership with digital-wealth platform Endowus Partners, signalling the asset manager’s commitment to expand its presence in Asia.

The partnership will leverage RBC BlueBay’s fixed-income products and expertise to create specialised investment strategies for investors in Hong Kong and Singapore through Endowus’ digital platform, according to a statement from Endowus on Wednesday.

Endowus is an investment platform with licensed offices in Singapore and Hong Kong. It provides investors with access to banks, asset managers, hedge funds and private equity.

“By partnering with a global leader like RBC BlueBay, we are able to bring more high-quality, institutional-grade strategies that complement our core investment solutions for our clients,” said Samuel Rhee, chairman and group chief investment officer of Endowus.

London-based RBC BlueBay is the asset management division of Royal Bank of Canada outside North America, managing over US$534 billion in assets as of the end of June. RBC BlueBay also collaborates with family offices, sovereign wealth funds, pension funds and private banks.

The collaboration with Endowus was a “milestone of shared vision”, which laid the groundwork for RBC BlueBay to expand its footprint in Asia, said Serene Sun, head of Asia ex-Japan business development at RBC BlueBay.