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AI start-up DeepSeek expands business scope in potential shift towards monetisation


Chinese artificial intelligence (AI) start-up DeepSeek has updated its business registry information with key changes to personnel and operational scope, signalling a shift towards monetising its cost-efficient-yet-powerful large language models (LLMs).

The Hangzhou-based firm’s updated business scope includes “internet information services”, according to business registry service Tianyancha. The move is the first sign of DeepSeek’s desire to monetise its popular technology, according to Zhang Yi, founder and chief analyst at consultancy iiMedia.

With eyes on developing a business model, DeepSeek intends to shift away from being purely focused on research and development, Zhang added.

“The move reflects that for a company like DeepSeek, which managed to accumulate technology and develop a product, monetisation is becoming a necessary next step,” Zhang said.

DeepSeek’s previous business scope said it engages in engineering and AI software development, among others, hinting at a more research-driven approach.

DeepSeek’s LLMs – the technology underpinning intelligent chatbots such as ChatGPT – were developed and released as open-source models, allowing anyone to freely use and modify them. The company spun out of the hedge fund High-Flyer, which has bankrolled the start-up’s rise.

DeepSeek did not respond to a request for comment.


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