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Kevin Huang, chief operating officer, SCMP and Cheuk Shum, head of marketing, Wealth and Personal Banking, HSBC Hong Kong
Kevin Huang, chief operating officer, SCMP and Cheuk Shum, head of marketing, Wealth and Personal Banking, HSBC Hong Kong
As the banking industry experiences significant transformation driven by rapidly evolving digital innovations, HSBC Hong Kong remains at the forefront of this evolution, showing no signs of slowing down.
Reinventing the Banking Experience
Under his leadership, his team executed a series of groundbreaking campaigns that pushed the boundaries of traditional banking marketing. From partnering with esports champions to launching innovative credit card products, the bank demonstrated a willingness to experiment and take calculated risks.
“It’s been an amazing year for HSBC and the team,” Shum says. “We had a number of market-first campaigns for Hong Kong that really kept us on our toes.” These included the esports team T1, the debut of a private banking credit card at the prestigious new Henderson venue and the Global Investment Summit, just to name a few.
Shum attributes this flurry of activity to HSBC’s desire to stay ahead of the curve and provide customers with fresh, memorable experiences. “Hong Kong people love going to new places,” he explains. “So, we’re always trying to find that sense of freshness for our customers.”
Reaching the Digital Natives
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