Style Edit: La Prairie unveils the Life Matrix Haute Rejuvenation Cream – we spoke to the Swiss beauty giant’s director of innovation, Dr Daniel Stangl, about the revolutionary anti-ageing product

It’s really a shift from the more traditional way of doing anti-ageing to something that is more future-oriented. Every client has a different lifestyle, skin conditions, genetic predispositions. I don’t want this old classification just addressing two parameters, oiliness and hydration. It’s really more about the holistic conditions of the skin in terms of health status, which is dependent on the functionality of cells.

What we wanted to achieve is this double benefit, to address aspects of skin longevity that affect everyone, but also on an individual level. The Life Matrix Exclusive Matrix Complex shows this dual functionality: the reset of [cellular] information to a younger state, also, an effect on the individual patterns of these RNA molecules that we have tested.

Tell us about the science behind the Life Matrix product application procedure.

And where did the inspiration for this product application process come from?

Our products are designed to be gentle on the skin. You can do a lot of bad things to your skin with products. For the people that do double cleansing, that means they destroy the skin barrier twice a day. A lot of people still think the more, the better. You have to be very careful. If I take care of the health of my skin now, you will see the result [even] 20, 30 years later.

How does La Prairie cut through the noise made by all the skincare myths out there these days?

That’s easy if you stick to the facts; what we know about skin biology on a molecular, cellular level. We are dedicated to clients who are knowledgeable about their skin, who want to learn. Sometimes people believe just because they want to believe. Fake news does a lot of harm to a lot of people. But we can only take care of what we do. If they don’t believe us – bad luck for them.